In order for a company to be successful on the internet they need to market online. Over the last decade, companies have changed their marketing budget, and now most companies spend more than 50% of their budget on the internet. This is why television advertisements, newspaper adverts and other forms of offline marketing have decreased in price significantly. Internet marketing has quickly taken over. However, since this is a ‘new’ market when compared to conventional advertising, there are few people that know a lot about it. Here, are four simple tips that any can follow.
If your site is correctly optimised then it will at least show up somewhere for your desired keywords. If you want to see significant results, you will need to use a professional. However, there are small steps every site owner can take to improve their ranking. In any case, without SEO a site stands little chance of being successful, and for this reason it is imperative that every site owner at least researches about what an effective campaign can deliver.
Use the social media outlets that are available
Sites like Facebook and Twitter are free Internet Marketing tools for companies to use. In October 2012, it was estimated that there were one billion people on Facebook and roughly 140 million people on Twitter.
Social media accounts are so valuable because it allows you to advertise your company to those who choose to follow you for free. Furthermore, word about your business/product/service can spread quickly. For instance, on Twitter, if one of your posts is re-tweeted, every single person that follows that person can see your post. Essentially social media gives you the chance to reach a market that would have remained untapped for free.
Avoid unbelievable and bold claims, even if they are true
If you are marketing your site, it is vital that you keep any campaign believable. Even if you are running a great promotion it is important that you ask yourself if it seems credible. Unfortunately, so many scammers run bogus campaigns online that people instantly switch off when they see something that they feel is not believable.
Understand your target market
If you are going to advertise your company on the internet, then it is imperative you reach your intended audience. Running a campaign for a poker site on a site retailing children’s clothing is not going to deliver a good return. While there may be some people that are buying children’s clothes that also are interested in playing poker you know you will get better value for money if you advertised the site on a specialist gambling forum or even a sports website.
If you want to take your internet marketing seriously it is imperative that you talk to a professional about how they can help. With the majority of fields in this sector, basic work can be taken on by just about anybody. However, the people that deliver the best results are the professionals who do this for a living.
This is a guest post by Oliver Burrell, an SEO & Internet Marketing expert and the founder of SEO2SUCCEED. He also has over 25 years’ experience in IT as a qualified software engineer.
