Value Click Media

Value Click is actually the first ad network of any size that I worked with. While I have moved a chunk of inventory over to other networks, it is been more because I was experimenting with other networks and tinkering with maximizing CPMs.  I have only positive things to say. Just like Casale, if you can deliver them pages, they will deliver ads. Defaults have never been an issue.

On the technical side, they also have the baseline set of creatives that you expect to see on all networks:

  • Banners (728×90, while still supporting 468×60 directly and with a dynamic split between leaders and banners)
  • Skyscrapers (120×600 and 160×600)
  • Rectangles (300×250)
  • Popunders

In addition, they offer some additional ad formats and sizes that are not as widely supported:
  • Interstitials
  • Half Pages
  • Smaller banner/square
  • Invues

Payments are consistently delivered around the 20th of each month, with weekends impacting payment by a day or two in either direction.  Payments can be made via PayPal or check with user controlled payment thresholds.

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I find it interesting in these days of social media domination that they don’t mention any social media pages on their primary site. No Facebook page (could not find one in a Facebook search either), No blog/RSS feed — even though they have some great press release resources and regular news, and no Twitter mention. I did find their Twitter id (you can find them on our Geek Business Twitter Lists page in the advertiser list).

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