For many of us we have become so reliant on the internet that we forget that offline marketing still exists. With the internet offering affordable ways to market our business, offline marketing has been pushed to one side. However, what many business owners don’t realise is that offline marketing is just as important as your website, blog and social media pages.
When we put our marketing budget in place it includes website design, writers for our blogs and social media pages and graphic designers, seldom is the budget offered for offline marketing. Now while the online marketing route is the way of the future, you get to your target audience and can increase sales, you need to consider all your marketing avenues.
Online marketing is growing from strength to strength and companies are putting all their marketing efforts into one basket, so to speak. But at the same time you need to remember there are fantastic ways to market your business offline without spending a fortune on glossy magazine adverts and newspaper adverts.
Offline Marketing Will Never go Out of Style
Most people immediately think of expensive magazine adverts when you mention offline marketing, but this isn’t necessarily the way it needs to go. You can spend your budget on promotional items that you can hand out to customers and which they will use daily, which makes them think of your business on a daily basis.
With any marketing initiative the aim is to make the customer think of you first and contact you in the first instance. It doesn’t matter what business you have, you need to be on their mind when they need the services you provide.
From motor workshops to advertising agencies and freelance writers to graphic designers, you need to market yourselves in order to be ahead of the crowd when it comes to business.
Offline marketing without newspaper adverts can be a host of things from pamphlets, flyers, business cards, T-shirts and personalised lanyards.
Where to Spend Your Budget
What I have always found when putting a marketing budget in place is to set some budget aside for offline marketing. This marketing can be anything from setting up a stall at the latest football game to promote the business to shopping bags and personalised lanyards
Actually I always believe in personalised lanyards as a choice for offline marketing. You can print your own business logo on them and hand them out to customers. They will keep their keys on the lanyard and when they need services you offer, you will be the first one in their thoughts because they see your name each and every day.
Being set in someone’s mind is the best marketing off all, you need to be visible, you need to be in their face and you need to be memorable in order to succeed. From personalised lanyards to leaflets, any marketing that can be done offline will reach your audience that aren’t constantly on the internet.
Bear in mind that while the internet is a phenomenal marketing tool, you are competing against thousands of other companies; companies that all offer the same services you do. With offline marketing you are marketing face to face in a way, you are being noticed and remembered by the people who have your marketing items. You need to ensure these marketing items are not something that will be thrown straight into the bin and forgotten, they need to be useful items that the person will use and then think of you the minute they need your services or product.
Personalised lanyards are wonderful offline marketing tools which will ensure your company gets the visibility you are looking to achieve.
