How to Create a Brochure

Brochures are a great marketing tool for your business. They provide your current and potential customers with information on your products and services and can be a great way to close a sale.

In order for brochures to be an effective sales tool for your company, it needs to include the right information and have the right layout. The following tips will help you create a perfect brochure for your business.

1. Determine the purpose.

Brochures need to have a purpose in order to be effective. You cannot use a brochure to sell every product or service your company provides. Instead, determine if you want to use a brochure to highlight one specific product or one specific service, or if you want to provide general information about your company. Once you have a firm grasp on the purpose of your brochure, you’ll be able to create the right copy and layout to achieve your goals.

2. Keep it simple.

A brochure is not very large in size, so you have to use your space wisely. For copy, consider the main points you want to make, and only include the information that is essential in helping you make your purpose. Fluff copy is not necessary on a brochure, and it will actually take away from the purpose.

3. Write in the first person.

A brochure is a representative of your company, so the copy needs to come across as if your company is writing it—even if you hired an outside source. Using the words “I” or “we” will feel like you are talking to your customer about what you have to offer, which will help them better understand your company.

4. Use bullet points.

Content inside brochures needs to be concise. To maximize space and ensure that you are providing essential information, use bullet points. If a customer sees a ton of copy on a brochure, they’re not going to read it. Customers like to find key points when scanning brochures, and their eyes will be more inclined to check out copy that follows a bullet point.

5. Use headings.

People tend to read headings first to get an idea of what they’re about to read. They will scan these headings until they come across the information they want. By including headings, you’ll make your brochure easier to read and give your customers the information they’re looking for.

6. Use pictures.

If a customer opens a brochure and finds only copy, they’re going to be overwhelmed. Use pictures when possible to give a visual of products or services and to help break up the copy so that it appears more condensed and easier to read.

7. Put your most important information on the inside.

The front and back of brochures tend to be the most overlooked, so make sure that the information you want your customers to take away from your brochure can be found on the inside panels. This way, they’ll be able to find information more easily and will find everything they need once the brochure is fully opened.

8. Include your contact information.

Your brochure is a part of your marketing collateral, but your customers will need to know how to contact you if they want to make a purchase or want more information. Make sure to include addresses, phone numbers, email addresses and website in one easy to find location on your brochure.

9. Choose a font that’s easy to read.

If the style of your font is difficult to read, it will turn your customers off from reading your information. Make sure it is not too big or too small, and make sure that it is simple. Stay away from font colors that are too bright too.

By using these tips, your brochure will be more appealing to your customers and it will provide them with relevant and useful information. When your customers are well informed, it will incline them to take further action, and they’ll be more willing to choose your company.

George Simmons lives in Miami.  He likes to write in his spare time and has recently been telling others about the best Florida printing companies.

Featured image, on the home page, courtesy of Andrea Balzano.

Filed in: Business, Feature Articles, Marketing

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