5 Tips For Your SEO Campaign

Although engaging in search engine optimization is always a topic for a great cocktail party conversation starter, it can be an enormous waste of time for a business if it is not done correctly. Too many business owners forget the true purpose of any marketing strategy: to increase website traffic, conversions and the return on your investment.

Although search engine optimization may seem like a simple concept (get your site as high as you can on the major search engines), the nuances of the discipline create many problems for companies that are not prepared. Below are a few reasons that your search engine optimization campaign may not be operating at its maximum efficiency.

One – If you put search engine optimization ahead of your business, your search engine optimization campaign will fail.

The days are long gone in which you could simply put your SEO campaign on autopilot. Blindly creating links and submitting to directories will no longer work. Search engine optimization must go hand-in-hand with your brand marketing campaign and your business plan in order to be successful.

Two – If you do not perform your due diligence, your search engine optimization campaign is bound to suffer.

There is always some “latest search engine optimization tricks” that some so-called expert has found and put in a blog. Many businesses that are experiencing less than optimal results for their own search engine optimization campaign lean too heavily on these genie in a bottle solutions.

No matter what, you cannot substitute tricks for proper research, especially in the wake of the Google Penguin update.

Three – If you try to perform your search engine optimization in a vacuum, you will not perform as well as you should.

Search engine optimization is not the end-all be-all of a marketing campaign. It should be run in tandem with all of the other operations that you have running on your site. You must coordinate your search engine optimization with your web development program. It must also be aligned with your marketing team. Everyone must be on the same page and focused on the same goal in order for any of these programs to work properly.

Four – You must make sure that your on page optimization is professional.

If you start your outside search engine optimization campaign without first checking your own website, you are sure to get less than optimal results. The analytic that will most likely express this sentiment to you is known as the “bounce rate.”

If you have a high bounce rate, it means that the content on your website is not holding potential customers once they click through from whatever listing they found in the search engines pertaining to your company. You must make sure that your on page content is relevant and entertaining to your potential customers.

Five – Your website must be transparent.

Getting the information that lets you know exactly where your website stands is a touchy subject. The more information that you have, the more likely you are to run into a problem with the search engine algorithms. Obtaining information straight from the search engines is the best solution to this problem.

Lillian Sanders writes on behalf of Empire Internet Marketing. Follow Empire on twitter @Empire_SEO.