Google’s Penguin update is the most recent search algorithm of the search giant to reprimand duplicate content, eliminate spam by low-quality or malicious backlinks and ideally do away with websites with no-so-good content from the top listings of the SERPs (Search Engine Results Pages). By doing this Google is attempting to encourage websites with really informative and intelligent content that ends up in building great value for the ultimate users. This flightless bird (Penguin) update was initially passed on 24th of April 2012. If at all for any unanticipated reasons or lack of maintenance, your website got smacked by Google’s Penguin update, there’s nothing to panic about or weep over as here comes the good news that you can bounce back and give life to your website once again with the following predominant steps. Though this might look simple, it is not really as simple as it sounds or looks.
Besides thousands of revolutions and updates hitting the market every fine day, one stable rocking force is always the content of your site. Content speaks for you and regular updates of content convey the solid message to your target group ‘that you are still active’. Only up-to-date information, relevant data and fresh content can add joy and value to the end user while making him feel proud for following a dynamic group of people with remarkable content that is full of life instead of grinding good old news with new tricks in it. If you feel that the existing team cannot spell the search engine magic to you, try hiring a new set of content writers with new-fangled ideas and relevant expertise in your field.
Make Your Links Natural
Make your links natural by writing quality content for guest blogs and by using a series of relevant and meaningful anchor texts instead of using the same anchor texts again and again. Do not write for the sake of getting high search engine rankings but for benefiting the end user with the most appropriate keywords that sound natural without the usage of flowery words. Never buy backlinks if you’ve not done so and if you’ve done it in the past, converse with those sites requesting them to confiscate your links. This is because most of the links are system generated and has the possibility of correlating your site with spam-bound websites.
Get Contextual Links From Relevant Sites
Getting contextual links from pertinent sites can make a big difference and help you recover at ease. Keep away from ‘non-contextual’ or ‘sponsored links’ that may suck your site’s performance in the search engines. This is because the sales links are of less use to the end users than the relevant and contextual links that form a part of your content. Relevance adds enormous value and do remember that you are in a mission of educating a group of people and not with a motive of draining their pockets with the kind of sales links you exhibit on your web pages.
Sounds great, right? Get ready to pull out your website from Google’s Penguin update pit, letting them know that your website is strong enough with such great value additions.
Brain Taylor is the VP, Business Development at Forix SEO in Portland, OR. Forix specializes in helping small businesses with their internet marketing needs and offers custom SEO services at affordable prices.
