The Internet has changed many things in the world and business is no exception. Online marketing is a daunting task for many business owners, many of whom may have just gotten used to traditional advertising and marketing methods. Although I know this can be intimidating, it is important for you to get involved as soon as possible. Like anything in life, the more you do it - the easier it gets. Of course, you shouldn’t go in blindly or else you will find yourself hurt in the pocket with no real reward in sight. The Internet is bigger than anything you have ever worked with before, and starting a campaign without a strategy is almost certain to end in disaster. To help you kick-start your marketing attempt, I have compiled some helpful tips for newbies (that means you):
- Don’t dive in:
Think about online marketing as if it were a cold pool on a warm day. Diving in is not pleasant (and potentially dangerous) but wading in slowly gives you a satisfying and cooling effect. Take small steps with your campaign until your confidence grows.
- Research is important:
Considering your target market and what will be best for your company is important. Do research into what seems to be working for your industry, and if you have enough of a budget, try some practical tests for yourself.
- Learn to write:
Ok, so not everybody can suddenly become an award-winning writer - but too many people are lazy with their copy. Advertising copy should be to the point and designed to catch someone’s attention. If you don’t have much talent in this department, pay for it - or alternatively have a friend who can write go over the content for you.
- Have a budget:
More and more companies are beginning to tighten their belts when it comes to traditional advertising in order to pour some more into their online strategies. Online marketing can be tracked, and with a little money, you can enjoy instant rewards through the likes of Pay per Click (PPC) advertising.
- Grow your online reputation:
Word of mouth is quicker than ever online. Getting your company onto popular social networks like Facebook, Twitter, and LinkedIn will allow you to spread the name of your brand. Competitions are also an easy way to boost followers and possibly attract future clients.
- Stick to your plan:
Chances are, while your campaign is running you will run into hundreds of other opportunities. There is no harm in evaluating these prospects, but if your initial plan is on course and getting you rewards then see it through to its culmination. You can always add to the existing campaign once everything is in place, but constantly shifting your focus from one thing to another may have a negative impact.
Jason Acar writes about various topics. He has done many articles about digital marketing and digital consulting for Acceleration.
