How Marketing on Pinterest Can Also Help In SEO

At the present time, a lot of customers want to know about the use of Pinterest for increasing the traffic and online visibility of their website. Pinterest can be considered as a powerful addition for the marketing strategy of social media if you are able to utilize its tools in an effective way.

Meaning of Pinterest

If you are unaware of what Pinterest is, then you must know that it considered as the most popular and fastest-growing website. Millions of users access this website and spends around 90 minutes on this website. This website is also packed with quotes, ideas, pictures, as well as visual demonstrations of various topics like home décor fitness, cooking and funny quotes. A lot of individuals use Pinterest in order to discover and explore things that they love to do. After that, they do things in the real life.

When you click on something that you like on the website, you will be redirected to the equivalent website. You will have your individual Boards so that you are able to Pin things, which interest you. Similar to Twitter, you can follow the boards of other people, and people can also follow you. At the same time, you can also view and browse the related pins of other people. According to a recent analysis, it is found out that the probability of shoppers to purchase from this website is more as compared to other networking websites.

Building backlinks in the website

While you will be able to raise the viewership of the posted content by Pinterest, it also helps you to create a large number of backlinks for your website. In terms of SEO, the backlink is considered as an important thing. This is due to the fact that the page rankings are created by the search engines by considering the number of outside links that will lead people to come back to your website. If you are able to use Pinterest in a proper way, then you will be able to create a large number of useful backlinks for your website.

Once you have created the business account in Pinterest, you will get the option to upload pins. At the same time, you will also have the facility to insert the links in the captions, as well as information in your posts. It means that when a person shares or ‘pins’ your posts, then a backlink will be created. If it is done on a continuous basis, then you will get a large number of backlinks to your website. In this way, a user will be able to search your website conveniently, and it will also increase the SEO rankings. In addition, if your content gets an adequate amount of exposure and if it is liked by a lot of people, then it will lead to the creation of additional links.

Keyword Targeting

Keyword targeting is also considered as an essential part for a strong SEO strategy. If you want to do it in an effective way, the keywords in the content have to be used frequently so that the target audience can search it without any difficulty. When the keywords are searched, the ranking of your webpage will be increased to a significant extent. At the moment, Google indexes personal profiles and private boards in Pinterest. The keyword targeting can also be done in the Pinterest posts also. If you use similar keywords in the pins description, then the rankings of the Pinterest page will improve. If the ranking of the Pinterest page is high, then the value of the backlinks will also increase, which will help to boost the SEO ranking.

Gracie is into SEO in India for the past 10 years. She works as a marketing expert and writes a blog about being a top SEO Company in India. She loves using Pinterest and also provides various tips on using the platform as a marketing tool for businesses.

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